Dale recently purchased a new high dollar sports car. Which buying motive most affected his purchasing decision?

The emotional buying motive is significant in this scenario because the purchase of a high dollar sports car often goes beyond practical needs or rational considerations. Emotions such as the desire for status, pride in ownership, excitement, and personal fulfillment typically play a central role in why someone would opt for a luxury item like a sports car.

In many cases, buyers may feel a sense of achievement or enhanced self-image tied to the ownership of such a vehicle, as it often symbolizes success or aspiration within society. This emotional connection can heavily influence the decision-making process, leading to a purchase based on feelings rather than strictly logical assessments about utility or price.

While rational motives could certainly contribute—such as considering the car's performance, safety, or reliability—an emotional drive often outweighs the logical factors in luxury purchases. For many buyers, the allure of a sports car is primarily about how it makes them feel rather than how it serves practical daily functions.