How could Lone Star Empanadas Food Truck use primary research to make decisions?

Using primary research allows Lone Star Empanadas Food Truck to gather firsthand information directly from their customers, which is essential for making informed decisions about their offerings. Sending out a survey to customers asking about preferred fillings represents a direct way to acquire specific insights regarding customer preferences. This approach enables the food truck to tailor its menu to align with what the target audience desires, potentially increasing customer satisfaction and sales.

This method stands out as it involves collecting original data that reflects the current tastes and preferences of their actual customers, providing precise insights that can be acted upon. For example, understanding which fillings are most popular among customers can help guide ingredient purchasing decisions and marketing strategies.

In contrast, other options like conducting a focus group with local chefs, analyzing sales data, or reviewing social media feedback, while valuable, either do not engage with the customer base directly, reflect past behavior rather than current preferences (sales data), or provide qualitative insights that may not be as specific or actionable as direct survey responses. Thus, sending out a survey is a clear example of effective primary research for this food truck's decision-making process.