Rob's Cheese Factory makes a fantastic cheese curd that's available in many local grocery stores at a competitive value. However, the customers don't recognize his brand. Which of the 4Ps is Rob missing?

Rob's Cheese Factory is facing an issue with brand recognition among customers despite offering a fantastic product at a competitive price. This points directly to the promotional aspect of the marketing mix, which is crucial for establishing brand awareness and informing potential customers about the cheese curd.

Promotion encompasses various strategies like advertising, public relations, and sales promotions, all designed to communicate the value and qualities of the product to the target audience. Without effective promotion, even a high-quality product can remain unknown, preventing customers from recognizing it or considering it in their purchasing decisions. In Rob's case, increasing promotional efforts could involve local advertising, social media campaigns, or in-store promotions to enhance visibility and encourage customers to try his cheese curd. By focusing on promotion, Rob can effectively bridge the gap between his product's quality and customer awareness, ultimately driving sales and brand loyalty.