What defines geographic segmentation?

Geographic segmentation is characterized by the division of a market based on the geographical location of consumers. This approach takes into account factors such as country, region, city, or neighborhood and helps businesses tailor their marketing strategies to different areas. By focusing on where people live, companies can better understand the unique preferences, needs, and characteristics of consumers in these locations.

Geographic segmentation allows organizations to create targeted promotions, adapt their messaging, and even modify products to suit local tastes and cultural influences. This can be particularly impactful for companies with products or services that are influenced by regional factors, such as climate or local customs.

The other options present segmentation strategies based on different criteria unrelated to location. Shopping behavior, consumer attitudes, and specific product features would fall under behavioral, psychographic, and product feature segmentation, respectively. Each of these approaches analyzes consumer patterns or characteristics but does not consider the geographic aspect, which is the essence of geographic segmentation.