What does channel management or distribution focus on?

Channel management or distribution primarily focuses on ensuring that products reach consumers in an efficient and effective manner. This involves selecting the appropriate distribution channels, managing relationships with distributors, and optimizing the logistics of moving products from manufacturers to end users. Effective channel management helps to reduce costs, improve customer satisfaction, and strengthen overall market presence.

While gathering market data, setting prices, and advertising are all important aspects of marketing, they represent different functions that do not directly pertain to the core responsibilities of channel management. This makes option B the most accurate representation of the focus of channel management in the broader context of distribution strategies.