What factor is NOT typically part of a SWOT analysis?

A SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. The elements that make up a SWOT analysis are designed to provide a framework for understanding both internal and external factors that can impact an organization’s success.

The inclusion of strengths, weaknesses, and opportunities is crucial in a SWOT analysis as they represent the internal capabilities and external possibilities that an organization can leverage or improve upon. Strengths focus on what an organization does well, weaknesses highlight areas for improvement, and opportunities identify trends or circumstances that could be advantageous.

However, the marketing budget pertains specifically to financial resources allocated for marketing efforts and is not one of the four main components of SWOT. Budgeting is often a practical consideration taken into account after a SWOT analysis has identified key strategic areas; it helps determine how to allocate resources but does not fall within the domains of strengths, weaknesses, opportunities, or threats.