What is an example of a method used in personal selling?

In the context of personal selling, telemarketers represent a direct and interactive method of engaging with potential customers. This approach involves salespeople making phone calls to prospects to promote products or services, answer questions, and create a personal connection that is often sought in the sales process.

Telemarketing allows for immediate feedback from prospects, enabling the salesperson to address objections, highlight benefits, and tailor their pitch to the individual's specific needs, which aligns closely with the principles of personal selling. This personalized interaction is what differentiates telemarketing from other forms of marketing such as television advertising, which is broadcast to a wide audience without direct interaction, or coupons and news releases that do not involve a direct sales conversation.

Thus, telemarketers serve as a means of conveying a personal touch in sales, making this option the appropriate choice for an example of a method used in personal selling.