What is obtaining a positive agreement from the customer to buy a good or service?

Obtaining a positive agreement from the customer to buy a good or service is best described as closing the sale. This term refers to the process in the sales cycle where the salesperson successfully persuades the customer to make a purchase decision, effectively resulting in a commitment to buy. Closing is a critical skill in sales, as it often involves summing up the benefits of the product or service, addressing any remaining concerns the customer may have, and facilitating the final steps of the transaction, such as signing a contract or completing payment.

The other options do not accurately represent this process. Generating leads involves identifying potential customers, which is an earlier step in the sales funnel. Negotiating contracts refers to the discussions around the specific terms and conditions before finalizing a deal, but it does not capture the actual agreement to purchase. Customer service is focused on providing support and assistance to customers after a purchase has been made and is not directly related to the act of closing a sale.