What is the primary goal of promotion in marketing?

The primary goal of promotion in marketing is to inform, persuade, and remind customers about products or services. This encompasses a critical aspect of the promotional mix, which includes advertising, public relations, sales promotions, and personal selling. By informing customers, marketers provide essential information about product features, benefits, and uses, which can influence purchasing decisions. The persuasive element aims to convince potential customers to choose a product over competitors, while reminding existing customers helps maintain brand loyalty and encourages repeat purchases. This multifaceted approach in promotion makes it indispensable for achieving marketing objectives and fostering a connection with the target audience.

In contrast, increasing product lifespan pertains to product management, conducting market research focuses on gathering insights and trends, and improving product quality relates to operational aspects rather than the core function of promotion.