What is the primary strategy during the 'Introduction' phase of a product lifecycle?

During the 'Introduction' phase of a product lifecycle, the primary strategy revolves around focusing on promotion and production to establish the product in the market. This phase is crucial because it involves launching a new product, and the goal is to create awareness and stimulate initial interest among potential customers.

Promotion is essential during this stage to inform the target audience about the product's existence and its benefits. With sufficient marketing efforts, companies can generate demand and encourage early adoption. Production strategies may also be emphasized to ensure that the product is readily available and meets the expected demand.

While reinforcing brand loyalty, lowering costs, and evaluating customer feedback are important strategies in their respective phases of the product lifecycle, they are not the primary focus during the Introduction phase. Instead, the emphasis at this point is on generating visibility and setting the foundation for future growth.