What is the term used to describe a group of people that an organization has decided to aim its marketing efforts towards?

The term "Target Market" refers specifically to the group of consumers that an organization identifies as the focus of its marketing strategies. This group is characterized by certain demographics, preferences, needs, or behaviors that align with the products or services offered by the organization. By identifying a target market, businesses can tailor their marketing messages, select appropriate channels, and allocate resources effectively to reach the consumers most likely to purchase or engage with their offerings. This strategic focus enhances the efficiency of marketing efforts and increases the likelihood of successful engagement and conversion.

The other options represent related concepts but do not capture the specificity of the term "Target Market." A "Consumer Segment" generally refers to a subdivided portion of the broader market based on shared characteristics; however, it does not imply a marketing focus. "Market Niche" is a narrower targeting strategy aimed at specialized groups within a segment, emphasizing unique needs and competitive advantages. "Audience" is a more general term that can refer to any group of people exposed to marketing efforts, including broader populations beyond those specifically targeted. Thus, "Target Market" is the most precise term for the intended focus of marketing efforts.