What term refers to the percentage of a market that is controlled by a specific company?

The term that refers to the percentage of a market controlled by a specific company is market share. Market share measures a company's sales revenue as a percentage of the total sales revenue in its industry or market. This metric is crucial for understanding a company's size relative to its competitors and helps assess its market position and competitive strength.

Market share provides valuable insights into how well a company is performing in comparison to others within the same market. A higher market share typically indicates that a company has a stronger presence and influence over pricing, distribution, and consumer preference. It is used by stakeholders to evaluate business strategies and growth potential.

By understanding market share, companies can make informed decisions on resource allocation, marketing strategies, and product development to increase their competitiveness in the marketplace.