What type of advertisement is a billboard about an upcoming spring festival classified as?

A billboard advertising an upcoming spring festival is classified as outdoor advertising. Outdoor advertising refers to any advertising that reaches the consumer while they are outside their home. Billboards are typically large format advertisements displayed in public spaces, making them a quintessential example of outdoor media.

Outdoor advertising aims to capture the attention of consumers on the go, delivering messages in high-traffic areas where they can be seen by a wide audience. This form of advertising is particularly effective for local events, such as a spring festival, as it targets individuals who are likely to participate in community activities.

Other types of advertising, such as broadcast, digital, and print, do not apply in this context. Broadcast relates to television and radio, digital involves online platforms, and print encompasses newspapers and magazines, none of which apply to a physical billboard in an outdoor environment.