Which of the 4Ps is impacted by the difficult accessibility of Mike's Hamburger Joint's parking lot?

The difficult accessibility of Mike's Hamburger Joint's parking lot directly relates to the "Place" aspect of the 4Ps of marketing. "Place" refers to the locations and channels through which a product or service is distributed and made available to consumers. In this case, if customers find it difficult to access the parking lot, it can deter them from visiting the restaurant, thereby affecting foot traffic and ultimately sales. Good accessibility is crucial for attracting customers, as it can influence their decision to choose one dining option over another based on convenience.

In contrast, the other elements of the 4Ps—product, price, and promotion—are not directly impacted by the physical access to the establishment. The product is about what is being offered, the price concerns the cost to the consumer, and promotion involves how the restaurant advertises itself. While these factors are also important in attracting customers, the specific issue of parking accessibility falls squarely within the "Place" category.