Which of the following describes behavioral segmentation?

Behavioral segmentation is primarily based on the behavior of consumers concerning a product or service. It focuses specifically on how customers interact with a brand or product, including purchase patterns, usage frequency, and brand loyalty. Segmenting based on the rate of use is particularly relevant because it allows marketers to tailor their offerings and marketing messages to different user groups, such as heavy users, moderate users, and non-users. This approach enables businesses to optimize their marketing strategies to meet the specific needs and behaviors of diverse customer segments.

The other options, while important aspects of market research, do not encapsulate the core concept of behavioral segmentation. Statistical data about consumers relates more to demographics and psychographics, focusing on broad consumer metrics rather than behavior. Consumer attitudes and values pertain to psychographic segmentation, which considers motivations and preferences. Location relates to geographic segmentation, which categorizes consumers based on their geographical areas rather than their behavior regarding the product.