Which of the following is NOT a stage of product lifecycle?

The correct answer is identified as "Discount" because it is not recognized as a stage in the product lifecycle. The product lifecycle consists of four key stages: introduction, growth, maturity, and decline. Each of these stages describes a specific phase in the history of a product, from its initial launch to its eventual withdrawal from the market.

The introduction stage involves launching the product, where awareness is built and initial sales are generated. The growth stage is characterized by increasing sales as the product gains market acceptance. Maturity is when the product experiences peak sales volume, but competition intensifies, leading to market saturation. Finally, the decline stage occurs when sales start to decrease, often due to market changes, shifts in consumer preferences, or the emergence of new products.

The term "Discount" refers to a pricing strategy rather than a stage of the lifecycle. It may be used at various points throughout the lifecycle to stimulate sales or respond to market conditions, but it does not represent a distinct phase in the progression of a product’s existence in the market. Understanding these stages is crucial for developing effective marketing strategies that align with the product's lifecycle position.