Which segmentation method groups consumers based on where they live or work?

The segmentation method that groups consumers based on where they live or work is geographics. This approach involves dividing a market into segments based on geographic criteria such as countries, regions, cities, or neighborhoods. It recognizes that location can significantly influence consumer preferences, purchasing behaviors, and the product or service needs of individuals.

By using geographic segmentation, marketers can tailor their strategies to specific areas, enhancing the relevance of their offerings. For example, a business may choose to advertise winter clothing more heavily in northern regions where colder temperatures prevail, while focusing on summer apparel in warmer climates. Understanding the geographical distribution of a target market allows for more efficient and effective marketing efforts, aligning products and campaigns with the characteristics and preferences of consumers in different locations.