Which strategy primarily employs media like television and newspapers?

The strategy that primarily employs media like television and newspapers is advertising. This practice relies heavily on broadcast and print media to reach a broad audience, creating brand awareness and promoting products or services. Advertising aims to inform, persuade, and remind consumers about a brand, making it effective for capturing the attention of a large demographic.

Television commercials and newspaper ads are traditional advertising channels that leverage their widespread reach to create impactful messages that resonate with viewers or readers. By utilizing these platforms, advertisers can strategically time their messages to align with peak viewership or readership, increasing the chances of engagement and response.

While public relations, sales promotion, and personal selling also utilize various forms of communication and engagement strategies, they do not primarily focus on mass media such as television and newspapers. Public relations tends to focus more on managing public perception through various channels, sales promotions are often short-term incentives aimed directly at consumers or retailers, and personal selling involves direct interaction between sales representatives and customers. Thus, advertising distinctly stands out as the primary strategy that engages mass media for broad promotional efforts.