Which type of marketing is focused on selling products directly to consumers?

B2C Marketing, or Business-to-Consumer Marketing, specifically targets individuals as the end users of products or services. This type of marketing is characterized by strategies that aim to engage consumers directly, understanding their needs, preferences, and behaviors.

In B2C Marketing, companies develop various tactics to attract and retain consumers, such as advertising on social media, creating user-friendly websites, and providing customer support tailored to individual consumers. The goal is to create a seamless and enjoyable shopping experience that encourages consumers to purchase products or services directly from the business.

Other types of marketing, such as B2B (Business-to-Business) and C2C (Consumer-to-Consumer), target different audiences and have distinct approaches. B2B marketing focuses on selling to other businesses, while C2C involves transactions between consumers, often facilitated by a third-party platform. D2C (Direct-to-Consumer) is similar to B2C but emphasizes eliminating intermediaries and selling directly from manufacturers to consumers. Thus, while D2C can be a form of B2C, the broader, more traditional term for marketing aimed at individual consumers is B2C Marketing.