Which type of marketing segmentation considers a person's age, gender, or ethnic background?

The option that accurately represents the type of marketing segmentation focusing on a person's age, gender, or ethnic background is demographics. Demographic segmentation involves categorizing a market based on measurable statistics about the population. This includes dimensions such as age (which can highlight generational trends), gender (which often influences preferences and purchasing behaviors), and ethnic background (which can affect cultural influences and values).

Using demographic factors allows marketers to tailor their strategies and messaging to resonate with specific segments of the population, ensuring that products or services meet the needs and preferences of various groups. This approach can enhance the effectiveness of Campaigns and increase consumer engagement by addressing the unique characteristics and interests of each demographic segment.